Public relations

Functioning as Airbnb’s Danish press office.

We were Airbnb’s eyes and ears on all press-related matters in Denmark, 24/7. This entailed managing Airbnb’s brand, creating original content, and publishing press news, as well as engaging with relevant journalists within the tourism, lifestyle, business and IT fields on behalf of Airbnb.

Airbnb is one of the most talked-about brands in Denmark under massive media attention. As Morsing knows its way around the Danish media, we were in close contact with key journalists on a daily basis, knowing which ones to reach out to and which ones to steer clear of.

With Morsing’s expertise, Airbnb has achieved a more positive, present, and clear position in the Danish media landscape.