Public relations

Global logistics company CHEP is a thought leader challenging the industry’s conventional norms. CHEP supplies blue pallets in a sustainable, circular system, and their Danish Country Manager, Torben Lund, continuously tackles issues with environment-costly processes.

As the Danish Country Manager's close PR advisors, Morsing ensured that Torben Lund's op-eds made their way into relevant industry media.

This was achieved by making sure the debate articles were not directly commercial, instead opting for a society-focused angle presenting potential solutions for known issues within the logistics industry.

The media coverage was shared on both Torben Lund's and CHEP's LinkedIn profiles, garnering social media engagement as well.

All of Torben Lund's bylines were successfully pitched and published in select media. Topics ranged from hidden costs and sensational industry news to the lack of transport carriers. In addition to media exposure in relevant industry media, Torben Lund also developed personal leads as a direct result of his opinion pieces.