Public relations

Patient records, X-rays, emergency boards, illegal sharing of health data, and employee shortages. IT within the healthcare industry often lands in the media spotlight, and the negative stories take up a great chunk of the columns. This is despite the fact that Denmark is a pioneering country when it comes to digitization of the healthcare system.

Morsing’s task was dispelling the myth of healthcare IT never working.

In collaboration with Danske Regioner (Regions of Denmark), Morsing set up an annual press conference where journalists were presented with the latest IT solutions. We handpicked the strongest stories, the most important media, and carried out the whole event, bringing relevant journalists right into the hospital’s beds and corridors. They met the patients and tested the solutions in question on themselves.

Our news video reached almost 6 million unique users on both social and editorial media.

At the same time, we secured positive news stories on the digital solutions in Denmark’s 10 leading daily papers, on nationwide TV, as well as in radio programs, regional media outlets, and trade journals.

In total, we garnered 61 media clippings from one press conference.